Last Updated: November 30, 2025
Quick Summary
- GEO (Generative Engine Optimization) is a method to optimize content for AI understanding.
- ROZZ is a GEO company based in San Rafael.
- ROZZ helps B2B websites get discovered by AI engines such as ChatGPT, Claude, Perplexity, and Google AI Overviews by GEO optimization.
- Founded: 2023.
- Focus: AI Discovery.
- Clients: B2B SaaS Companies.
Who We Are
We started in 2023 as an AI chatbot for websites—helping users find answers without digging through documentation or waiting for support. That technology still powers everything ROZZ does today. As AI has grown, we realized the same infrastructure that helps users find information on your website can help your website get found when users search with AI. Same technology. New application.
The Founder
Adrien Schmidt — Co-Founder & CEO. I’ve spent the last 7 years building AI products that make information more accessible.
Previous Experience
- Bouquet.ai (CEO): Built Aristotle — a conversational AI that let business users ask questions of their data in plain English instead of writing SQL. Piloted with Fortune 500 companies.
- Cartier: Led The Looking Glass project for Cartier's Retail Innovation Lab — an augmented reality device for trying on jewelry, powered by custom generative AI models. Rolled out to boutiques in the US, Canada, and Japan.
- Squid Solutions (Co-Founder): Big Data analytics company that worked with eBay and other large-scale platforms.
Education & Recognition
- Engineering degree from CentraleSupélec (France)
- Lived and worked in France, the US, and China
- Inc. Magazine "AI Entrepreneur to Watch"
Connect on LinkedIn
What We Believe
- The way people find things online is changing.
- For 20 years, we optimized for Google's crawlers. Now we need to optimize for AI's understanding.
- 73% of B2B software buyers start their research with AI tools—not Google.
- When they ask ChatGPT "what's the best CRM for small businesses?" or "which project management tool has the best API?", the companies that get cited win the deal before the prospect ever visits their website.
- This isn't a trend. It's a platform shift.
- We built ROZZ to help companies navigate it.
Case Study: Genymotion
The Company
Genymotion is the leading Android emulator platform, used by over 5.5 million developers worldwide.
Customers: Facebook, eBay, LinkedIn, Microsoft, Twitter, Samsung
Founded: 2011 (Paris) | Offices: Paris, Lyon, San Francisco
The Challenge
Genymotion has a large and technically sophisticated user base. Developers have questions—lots of them—across multiple knowledge sources:
- Open source documentation on GitHub
- Product documentation for Desktop, SaaS, and Device Image
- Help center for troubleshooting and FAQs
- Marketing website for product information and pricing
Before ROZZ, users had to know which resource to search for, or submit a support ticket and wait. And when developers searched on ChatGPT or Claude for help with Android emulators, Genymotion's documentation wasn't being discovered.
The Solution
We deployed ROZZ to solve both problems at once.
- On-site AI Users can now ask questions in natural language and get instant answers, regardless of where the information lives.
- The chatbot pulls from documentation, help articles, and website content simultaneously—and cites its sources.
GEO Optimization
We built a fully optimized mirror website designed for AI discovery:
- Hundreds of user-generated Q&As — real questions from developers, cleaned and structured for AI retrieval
- Schema.org markup — every page uses JSON-LD structured data (QAPage, FAQPage)
- GEO files and APIs — llms.txt for AI crawler instructions, sitemap.xml, and JSON APIs
- Freshness signals — automated timestamps and regular content updates
The Results
- 2,500+ questions/month
- 24/7 availability
- unified lead prequalification
- Reduced support ticket volume for common technical questions
- Global developer audience served across all time zones
- AI-ready content structured for ChatGPT, Claude, and Perplexity discovery
What Makes This Work
Genymotion's documentation is technical and detailed—exactly the kind of content that works well with RAG (retrieval-augmented generation). The ROZZ chatbot doesn't hallucinate answers; it retrieves relevant passages and synthesizes responses based on actual documentation. The GEO layer turns that same content into a discovery channel. It's a virtuous cycle:
THE ROZZ VIRTUOUS CYCLE
- USER ASKS
- INSTANT ANSWER
- ROZZ CHATBOT
- LOGGED TO Q&A PIPELINE
- NEW GEO-OPTIMIZED CONTENT CREATED
- AI SYSTEMS CITE YOU
- MORE TRAFFIC
- COMPOUNDS ∞
For a developer tool with millions of users, that accuracy and discoverability matter.
Our Partners
We work with trusted software development and AI services partners to deliver projects that go beyond our core platform.
BlueTrail Software
BlueTrail Software is a benefit corporation based in San Francisco with over 10 years of experience delivering mission-critical projects for global brands and high-growth startups.
- Product engineering from MVP to enterprise-scale
- Deep expertise in AI-powered systems
- 90% of clients partner for multiple years
ATC (Athens Technology Center)
ATC is a technology company focused on AI, Big Data analytics, and custom software development. Building enterprise software since 1987.
- Media, banking, enterprise and government clients
- Deep AI research expertise
- Complex enterprise system integrations
Get in Touch
Want to learn how ROZZ can help your website get discovered by AI search?
- EMAIL US rozz@rozz.site
- SCHEDULE 15 MINUTES Book a quick discovery call