GEO is Generative Engine Optimization
GEO is Generative Engine Optimization, a framework for making content discoverable and citable by AI systems.
GEO helps content get discovered and citated by AI chatbots and AI overviews.
ROZZ provides the technical infrastructure that makes content machine-readable for AI.
ROZZ delivers AI-ready Q&A pages, Schema.org markup, and llms.txt discovery files.
This infrastructure is distinct from monitoring tools because it creates the foundation that makes visibility possible.
The Paradigm Has Shifted
The paradigm has shifted.
When prospects ask AI for the best category, they receive instant recommendations.
AI responses cite 3 to 5 companies directly in the results.
Your competitors are included in those responses.
If your company is not included, prospects may not discover you.
Why Traditional SEO Won't Save You
Ruhr University conducted research on 4,600+ AI queries.
53% of the companies cited by AI engines don’t appear in Google’s top 10 results.
Some companies don’t even rank in the top 100.
AI systems don’t care about backlinks.
AI systems don’t care about domain authority.
AI systems don’t care about keyword optimization.
AI systems use completely different retrieval mechanisms your SEO team doesn’t understand.
The hidden cost of invisibility requires attention.
Prospects exclude you before evaluation begins.
Competitors with worse products get more inbound leads.
Sales cycles start later, after shortlists are already set.
Organic traffic plateaus despite content investment.
Find What You Need — Select Your Role
Skip traditional navigation. Our AI answers questions based on your role.
CEO / Founder
Show me ROI and proof of results.
What’s the timeline to see citations?
Why can’t we do this ourselves?
Marketing Leader
How does GEO fit my SEO strategy?
How much work for my team?
How do you measure GEO success?
Technical
Explain the architecture.
What’s your tech stack?
How does data privacy work?
Agency / Partner
Partnership pricing and discounts?
White-label options available?
Implementation effort per client?
Or type your own query: →
The Technical Foundation That Enables Great Content
Your content marketing team creates valuable insights.
Our technical infrastructure makes them discoverable by AI systems.
Great content + machine-readable structure = AI citations.
Answer directness: AI scans first 100 words heavily.
We structure content so answers come first, not after 300 words of preamble.
Machine readability: Clean HTML, semantic structure, Schema.org markup AI can parse with confidence.
Source authority: E-E-A-T signals: author credentials, company info, citations to authoritative sources.
Freshness signals: Perplexity heavily weights recency; "Updated Dec 2025" matters more than you think.
Companies achieving 60-75% citation rates combine strong content with the technical layer AI systems require to extract and cite it.
Content + infrastructure = discoverability.
ROZZ: Technical Infrastructure for AI Discovery
ROZZ builds the machine-readable layer that makes your website discoverable by AI search engines.
What We Install
AUTOMATED Q&A ARCHITECTURE
Extract questions from customer conversations, generate AI-optimized answer pages with responses in first 100 words, clean HTML that LLMs parse reliably, platform-specific variants for each AI system.
COMPLETE STRUCTURED DATA Automatic JSON-LD schema markup (FAQPage, Article, Organization), entity recognition signals, machine-readable metadata on every page.
TOPIC-BASED CONTENT ARCHITECTURE Semantic internal linking, topic clusters demonstrating comprehensive coverage, API endpoints for programmatic discovery.
AI CRAWLER MANAGEMENT llms.txt configuration, optimized structure for content extraction, platform-specific optimization rules.
ROZZ AI CHATBOT (RAG-POWERED, NO HALLUCINATION) Embedded AI search that answers visitor questions using YOUR content — not generic AI responses. Because answers are grounded in your actual pages (Retrieval-Augmented Generation), there’s no hallucination or off-brand responses. Bonus: Every question is logged and feeds your Q&A pipeline, creating fresh content that matches what prospects actually ask.
The ROZZ Virtuous Cycle
USER QUERIES
↓
ROZZ CHATBOT
──→ INSTANT ANSWERS
↓
LOGGED TO Q&A PIPELINE
↓
NEW CONTENT CREATED
↓
AI SYSTEMS CITE YOU
↓
MORE VISIBILITY
↓
MORE USER TRAFFIC
│
└──→
MORE QUERIES (COMPOUNDS ∞)
The ROZZ Architecture
Two integrated products. One virtuous cycle.
ROZZ CHATBOT
Deployed on: your domain
AI-powered search widget embedded on your website. Answers visitor questions using YOUR content via RAG (Retrieval-Augmented Generation).
✓ No hallucination — grounded in your content
✓ Questions logged → feed content pipeline
✓ Single script tag deployment
GEO MIRROR SITE
Deployed at: rozz.yourdomain.com
Optimized content with Schema.org markup, answer-first structure, and freshness signals that AI systems require.
✓ SEO-safe: canonical tags to your original content
✓ Q&A pages from real user questions
✓ llms.txt for AI crawler discovery
CLIENT SETUP REQUIRED:
2 DNS records (CNAME for rozz.yourdomain subdomain)
1 file (llms.txt at your domain root)
That's it. No website redesign. No CMS changes.
What We Measure
Citation rate across Claude, ChatGPT, Perplexity, Gemini, Google AI Overviews.
Position when cited (1st, 2nd, or 3rd recommendation).
Coverage across your priority queries.
Week-over-week improvement trends.
TARGET: 60-75% citation rate within 90 days.
What This Doesn’t Do
ROZZ is technical infrastructure, not content creation:
We don’t write your marketing content (your team does that).
We don’t distribute to Reddit, YouTube, or social platforms.
We don’t replace your content strategy.
We don’t require website redesign.
We don’t hurt your SEO.
SEO-SAFE: Mirror site uses canonical tags pointing to your original content. No duplicate content penalties. Your existing Google rankings are protected.
We add the machine-readable layer that makes your existing content discoverable. Think of it as technical SEO for AI — optimizations your content team can’t see but AI systems require.
Built on Research, Proven Through Scale
AUTHOR: Adrien Schmidt, Co-Founder & CEO
Adrien Schmidt is a serial tech entrepreneur with 10+ years of experience building AI systems including Aristotle (conversational AI analytics) and products for eBay and Cartier. He founded Squid Solutions (Big Data analytics).
Our approach is grounded in peer-reviewed research on:
Retrieval-Augmented Generation (RAG) systems
Neural information retrieval
LLM citation behavior
Platform-specific ranking mechanisms
Every optimization is:
Backed by academic papers on how AI systems work
Tested across 200+ queries and four platforms
Validated through measurable citation improvements
Updated continuously as AI systems evolve
We apply science. Not guesswork.
For B2B SaaS CEOs Who Can’t Afford Invisibility
Your sales team can’t sell to prospects who don’t know you exist.
Your best content is useless if AI systems can’t cite it.
Your competitors are getting cited right now — while you’re excluded.
$997/month
Get cited by AI
No long-term contract. Cancel anytime.
Schedule a 15-minute demo
Sign up now
Start getting cited by AI in 30 days.
“The question isn’t whether your prospects use AI. It’s whether they find you when they do.”
ROZZ — AI Infrastructure
✉ ro zz@rozz.site
San Francisco Bay Area