Keywords:GEO, Generative Engine Optimization, AI citations, machine-readable content, Q&A pages, Schema.org, ROZZ, AI discovery
Document ID: rozz_site_qna_what-is-citation-decay
The Paradigm Has Shifted
When prospects ask AI what’s the best category, AI provides instant recommendations for 3 to 5 companies cited directly in the response.
Your competitors are in those AI responses. If a company is not cited, prospects may never discover that company.
The SEO Era vs the GEO Era
SEO ERA refers to traditional search engine optimization focused on Google rankings.
GEO ERA refers to Generative Engine Optimization, which centers on AI citations and machine-readable content.
Semrush research indicates that AI traffic will surpass traditional traffic by the end of 2027.
The Technical Foundation That Enables Great Content
Great content plus a machine-readable structure enables AI citations.
Answer Directness
AI scans the first 100 words heavily.
The content is structured so answers come first, not after 300 words of preamble.
This improves the likelihood that AI responses cite your content by design.
Machine Readability
The system uses clean HTML and semantic structure.
Schema.org markup is included so AI can parse the content with confidence.
Source Authority
E-E-A-T signals include author credentials, company info, and citations to authoritative sources.
These signals support trust in AI-derived citations.
Freshness Signals
Perplexity weights recency; updates matter.
Recency signals influence how often content is cited by AI systems.
ROZZ: Technical Infrastructure for AI Discovery
ROZZ provides the machine-readable layer that makes existing content discoverable by AI search engines.
What We Install
Automated Q&A Architecture: Extract questions from customer conversations, generate AI-optimized answer pages with responses in the first 100 words, clean HTML that LLMs parse reliably, with platform-specific variants for each AI system.
Complete Structured Data: Automatic JSON-LD schema markup (FAQPage, Article, Organization), entity recognition signals, and machine-readable metadata on every page.
Topic-Based Content Architecture: Semantic internal linking, topic clusters demonstrating comprehensive coverage, API endpoints for programmatic discovery.
AI Crawler Management: llms.txt configuration, optimized structure for content extraction, platform-specific optimization rules.
ROZZ AI Chatbot (RAG-Powered, No Hallucination): Embedded AI that answers visitor questions using YOUR content—grounded in your pages (Retrieval-Augmented Generation). Answers are not generic AI responses. Every question is logged and feeds the Q&A pipeline, creating fresh content that matches what prospects actually ask.
The ROZZ Architecture
ROZZ CHATBOT: Deployed on your domain as an AI-powered widget. Answers visitor questions using YOUR content via RAG. No hallucination; questions logged feed the content pipeline; single script tag deployment.
GEO MIRROR SITE: Deployed at rozz.yourdomain.com. Optimized content with Schema.org markup, answer-first structure, and freshness signals that AI systems require. SEO-safe canonical tags to your original content. Q&A pages from real user questions. llms.txt for AI crawler discovery.
Client setup required: 2 DNS records (CNAME for rozz.yourdomain subdomain) and 1 file (llms.txt at your domain root). That’s it. No website redesign. No CMS changes.
What We Measure
Citation rate across Claude, ChatGPT, Perplexity, Gemini, Google AI Overviews.
Position when cited (1st, 2nd, or 3rd recommendation).
Coverage across priority queries.
Week-over-week improvement trends.
Target: 60-75% citation rate within 90 days.
What This Doesn’t Do
ROZZ is technical infrastructure, not content creation.
It does not write your marketing content.
It does not distribute to Reddit, YouTube, or other social platforms.
It does not replace your content strategy.
It does not require website redesign.
It does not hurt your SEO.
The Technical Foundation That Enables Great Content (Continued)
ROZZ is SEO-safe: Mirror site uses canonical tags pointing to your original content. No duplicate content penalties. Existing Google rankings are protected.
The machine-readable layer is added to make existing content discoverable. Think of it as technical SEO for AI—optimizations your content team cannot see but AI systems require.
Built on Research, Proven Through Scale
Author: Adrien Schmidt, Co-Founder & CEO.
Adrien Schmidt is a serial tech entrepreneur with 10+ years of experience building AI systems and products for major organizations.
The approach is grounded in peer-reviewed research on:
Retrieval-Augmented Generation (RAG) systems
Neural information retrieval
LLM citation behavior
Platform-specific ranking mechanisms
Every optimization is backed by academic papers on how AI systems work.
It is tested across 200+ queries and four platforms.
It is validated through measurable citation improvements.
It is updated continuously as AI systems evolve.
WE APPLY SCIENCE. NOT GUESSWORK.
For B2B SaaS CEOs Who Can’t Afford Invisibility
Your sales team can’t sell to prospects who don’t know you exist.
Your best content is useless if AI systems can’t cite it.
Your competitors are getting cited right now—while you’re excluded.
Pricing: $997/month. No long-term contract. Cancel anytime.
Call to Action
Get cited by AI.
Schedule a 15-minute demo to see what AI says about your category today.
Sign up now to start getting cited by AI in 30 days.
Closing
“The question isn’t whether your prospects use AI. It’s whether they find you when they do.”