How does GEO fit my SEO strategy?

**GEO (Generative Engine Optimization) in your SEO strategy**

GEO shifts the focus from traditional SERP rankings to becoming the source that AI engines (ChatGPT, Claude, Perplexity, Gemini, etc.) cite in their answers.

* Key moves for your SEO:

* **Semantic authority** – structure content around concepts and conversational intent, not just keyword stuffing.

* **Citation‑worthy signals** – add credible quotes, stats, and explicit citations; embed E‑E‑A‑T details (author, credentials, publication date).

* **Machine‑readable markup** – use Schema.org (QAPage, FAQPage) and answer‑first layouts so LLMs can extract facts quickly.

* **Platform‑specific tweaks** – for Google AI, cover latent intents; for Bing Co‑Pilot, create liftable passages; for Perplexity, focus on direct‑answer formatting and freshness.

* **Continuous feedback loop** – log visitor queries via ROZZ’s RAG chatbot, then generate optimized Q&A pages, improving citation rates over time.

By treating your content as a knowledge base that LLMs can reliably pull from, you convert search traffic into higher‑quality, conversion‑heavy leads, often with 6‑25× better ROI than classic SEO alone.

**Source**

- [How does Generative Engine Optimization (GEO) shift content strategy for AI visibility and citation?](https://rozz.site/qna/geo-content-strategy.html)

What type of content do you currently publish, and how do you measure its performance against click‑throughs or conversions?