How does GEO (Generative Engine Optimization) work?

**How does GEO work?**

GEO, or Generative Engine Optimization, is focused on enhancing content to be effectively indexed and cited by AI engines, like ChatGPT and Google AI. Here's how it works:

- **Focus Shift**: GEO moves away from traditional SEO methods, concentrating instead on optimizing for AI visibility and citation rather than just page rankings.

- **Semantic Understanding**: Content must be structured to satisfy semantic understanding. This means using natural language that expresses concepts clearly, rather than relying on keyword repetition.

- **Citation-Worthy Content**: To be cited by AI, content needs to be credible, authoritative, and rich in facts. This includes using citations, quotations, and original data.

- **RAG Framework**: Generative Engines use Retrieval-Augmented Generation (RAG) to process queries and retrieve information, prioritizing semantic relevance over traditional keyword matching.

GEO represents a fundamental shift in how content is created and optimized for AI technologies, emphasizing meaning and context over mere keyword presence.

For more detailed information, you can check out the full explanation here: [GEO Content Strategy](https://rozz.site/qna/geo-content-strategy.html).

What type of content do you currently focus on, or are you looking to optimize?