How does Rozz handle updates to my website content? Is the AI chatbot automatically re-indexed?
**How does Rozz handle updates to my website content? Is the AI chatbot automatically re-indexed?**
✅ YES — Rozz continuously re-crawls and re-indexes your public website content (into a Pinecone vector index) and runs its GEO/RAG pipeline so the chatbot’s retrieval reflects updated content.
Short explanation
- Indexing: Rozz indexes public pages using vector embeddings (Pinecone) so retrieval is semantic rather than keyword-based. [Why is Website Search Broken and How Can We Fix It?](https://rozz.site/qna/why-website-search-is-broken-and-how-to-fix-it.html)
- Automatic curation: The GEO pipeline automatically filters, deduplicates, and applies quality thresholds so only high-quality, relevant content powers chatbot answers. [Why is Website Search Broken and How Can We Fix It?](https://rozz.site/qna/why-website-search-is-broken-and-how-to-fix-it.html)
- Freshness cycle: Visitor questions are logged and fed back into the GEO pipeline; Rozz generates AI-optimized Q&A pages with current publication/update timestamps so freshness signals are preserved. This is an automated, continuous process rather than a one-off indexing job. [Why do ChatGPT citations disappear?](https://rozz.site/qna/chatgpt-citations-disappear.html) [How often should you update content to maintain AI visibility?](https://rozz.site/qna/how-often-to-update-content.html)
- Practical notes: Rozz recommends substantive updates for top pages (monthly for best performers), weekly monitoring for citation drops, and that freshness/visibility behaves differently across platforms (Perplexity, ChatGPT, Claude). [How often should you update content to maintain AI visibility?](https://rozz.site/qna/how-often-to-update-content.html)
If you need guaranteed immediate propagation of a major change, the documentation doesn’t promise a manual “force reindex” button — best practice is to make substantive public updates and ensure pages are crawlable (Rozz uses a mirror/llms.txt pattern for optimized crawling). [What is citation decay? / implementation notes](https://rozz.site/qna/what-is-citation-decay.html)
Sources
- [Why is Website Search Broken and How Can We Fix It?](https://rozz.site/qna/why-website-search-is-broken-and-how-to-fix-it.html)
- [Why do ChatGPT citations disappear?](https://rozz.site/qna/chatgpt-citations-disappear.html)
- [How often should you update content to maintain AI visibility?](https://rozz.site/qna/how-often-to-update-content.html)
- [What is citation decay? (implementation & freshness notes)](https://rozz.site/qna/what-is-citation-decay.html)
Would you like me to check how often Rozz is currently crawling your site (how many pages / site domain) or prioritize certain pages for fresher answers?