How does Rozz handle updates to my website content? Is the AI chatbot automatically re-indexed?
**How does Rozz handle updates to my website content? Is the AI chatbot automatically re-indexed?**
✅ YES — Rozz automatically ingests and re-processes your public site content so the chatbot uses an up-to-date index.
Short answer
- Rozz crawls your public site and stores semantic embeddings in Pinecone. Its GEO pipeline automatically filters, deduplicates, and moderates content and updates the retrieval index that powers the chatbot. Visitor questions are also logged and fed back into the GEO pipeline, which can generate fresh Q&A pages (with timestamps) so the system continuously refreshes coverage and recency signals. [Why is Website Search Broken and How Can We Fix It?](https://rozz.site/qna/why-website-search-is-broken-and-how-to-fix-it.html) [How often should you update content to maintain AI visibility?](https://rozz.site/qna/how-often-to-update-content.html)
Details and practical notes
- Indexing backend: Rozz uses vector embeddings and Pinecone for semantic retrieval. When content is re-ingested it becomes part of the retrieval set the RAG chatbot uses to answer questions. [Why is Website Search Broken and How Can We Fix It?](https://rozz.site/qna/why-website-search-is-broken-and-how-to-fix-it.html)
- Automatic curation: The GEO pipeline applies quality thresholds and deduplication automatically, so the system doesn’t blindly include every old page—only content that meets the pipeline’s filters. [Why is Website Search Broken and How Can We Fix It?](https://rozz.site/qna/why-website-search-is-broken-and-how-to-fix-it.html)
- Freshness cycle: Visitor questions are logged and used to drive new AI-optimized Q&A pages (with publication/update timestamps). This creates a continuous stream of fresh content rather than relying solely on manual page edits. [Why do ChatGPT citations disappear?](https://rozz.site/qna/chatgpt-citations-disappear.html) [What is citation decay?](https://rozz.site/qna/what-is-citation-decay.html)
- Implementation options: Rozz can run a mirrored site (rozz.{your-domain}) and uses an `llms.txt` pattern to direct crawlers to optimized content, which accelerates the pipeline setup and ensures AI crawlers see the generated/optimized pages. [What is citation decay?](https://rozz.site/qna/what-is-citation-decay.html)
- Frequency: Rozz’s documentation emphasizes continuous automation rather than a manual schedule. It does not promise a fixed polling interval in the public docs — instead, it focuses on an automated pipeline and recommends monitoring (weekly testing) and targeted manual updates for top pages (monthly for high-performers). If you need guaranteed re-index latency (e.g., near-real-time), confirm the service-level detail with Rozz support or in your integration settings. [How often should you update content to maintain AI visibility?](https://rozz.site/qna/how-often-to-update-content.html)
Recommended actions
- Decide which pages are Tier 1 (monthly attention) vs. lower-tier, and monitor citation/visibility metrics.
- Enable the mirror / `llms.txt` setup if you want the accelerated GEO workflow described in the docs.
- Run weekly checks on critical pages after updates to confirm improved retrieval/citation rates.
Sources
- [Why is Website Search Broken and How Can We Fix It?](https://rozz.site/qna/why-website-search-is-broken-and-how-to-fix-it.html)
- [Why do ChatGPT citations disappear?](https://rozz.site/qna/chatgpt-citations-disappear.html)
- [How often should you update content to maintain AI visibility?](https://rozz.site/qna/how-often-to-update-content.html)
- [What is citation decay?](https://rozz.site/qna/what-is-citation-decay.html)
One quick question to tailor advice: how often does your site content change (daily, weekly, monthly) and which CMS or hosting setup do you use?