How does Rozz handle updates to my website content? Is the AI chatbot automatically re-indexed?
**How does Rozz handle updates to my website content? Is the AI chatbot automatically re-indexed?**
✅ YES — Rozz automatically detects and re‑indexes public site content via its crawling + GEO pipeline, and it continuously refreshes the RAG index and generated Q&A pages without manual re‑indexing steps.
Short explanation
- Rozz crawls your public site (from a user’s POV) and indexes content into a vector store (Pinecone). It then applies an automated GEO pipeline that filters, deduplicates, and scores content so only high‑quality pieces power chatbot responses. [Why is Website Search Broken and How Can We Fix It?](https://rozz.site/qna/why-website-search-is-broken-and-how-to-fix-it.html) [How does the Rozz chatbot ensure security and privacy?](https://rozz.site/qna/rozz-chatbot-security-and-privacy.html)
More detail
- Continuous/automated pipeline: visitor questions are logged by the RAG chatbot and fed into the GEO pipeline, which automatically generates AI‑optimized Q&A pages (with publication/update timestamps). That pipeline creates an ongoing stream of fresh content and refresh signals for AI retrieval systems rather than relying on one‑off manual updates. [Why do ChatGPT citations disappear?](https://rozz.site/qna/chatgpt-citations-disappear.html) [How often should you update content to maintain AI visibility?](https://rozz.site/qna/how-often-to-update-content.html)
- Indexing mechanics: the system stores embeddings and retrieval indices (Pinecone) and the GEO pipeline reprocesses content and user‑driven questions to keep the index current, apply quality thresholds, and remove duplicates. [Why is Website Search Broken and How Can We Fix It?](https://rozz.site/qna/why-website-search-is-broken-and-how-to-fix-it.html)
- Freshness behavior & recommendations: Rozz preserves update timestamps on generated pages so AI systems see recency signals. For best results, continue to monitor high‑value pages and apply substantive updates where needed (Rozz reduces manual work but doesn’t replace strategic content maintenance). [How often should you update content to maintain AI visibility?](https://rozz.site/qna/how-often-to-update-content.html) [What is citation decay?](https://rozz.site/qna/what-is-citation-decay.html)
Notes and limits
- Rozz indexes only public content it can crawl (no backend integrations by default), so private or behind‑auth pages won’t be picked up unless you explicitly expose them. [How does the Rozz chatbot ensure security and privacy?](https://rozz.site/qna/rozz-chatbot-security-and-privacy.html)
- The system emphasizes automatic generation of fresh Q&A pages from real user queries, but top‑performing pages still benefit from deliberate, substantive updates and monitoring to maximize long‑term visibility. [Why do ChatGPT citations disappear?](https://rozz.site/qna/chatgpt-citations-disappear.html)
Sources
- [Why is Website Search Broken and How Can We Fix It?](https://rozz.site/qna/why-website-search-is-broken-and-how-to-fix-it.html)
- [Why do ChatGPT citations disappear?](https://rozz.site/qna/chatgpt-citations-disappear.html)
- [How often should you update content to maintain AI visibility?](https://rozz.site/qna/how-often-to-update-content.html)
- [What is citation decay?](https://rozz.site/qna/what-is-citation-decay.html)
- [How does the Rozz chatbot ensure security and privacy?](https://rozz.site/qna/rozz-chatbot-security-and-privacy.html)
Quick question for you: which parts of your site are you most worried about staying fresh—product pages, help/docs, legal/policy pages, or something else?