How is AI search different?
**How is AI search different?**
AI search, like the Rozz system, moves beyond the classic keyword‑based lookup that most sites still use. Here’s what sets it apart:
| Feature | Traditional search bar | Rozz AI‑powered search |
|---------|------------------------|-----------------------|
| **How it understands queries** | Matches exact words or simple Boolean logic | Uses large‑language‑model embeddings to grasp intent and context, so you can ask natural‑language questions |
| **Result relevance** | Ranks pages by keyword density | Ranks by semantic meaning, pulling the most relevant passage or snippet from your content |
| **Speed & accuracy** | Can be slow on big sites, especially if the index isn’t kept current | Keeps a live AI crawler that updates embeddings in real time, giving instant, up‑to‑date answers |
| **User experience** | Requires users to sift through multiple links | Presents a single, concise answer or “best‑match” result, often in a conversational interface |
| **Accessibility** | Depends on the site’s HTML; often hard‑to‑read for assistive tech | Rozz is built with full keyboard navigation, screen‑reader compatibility, WCAG 2.1 AA color contrast, and structured data that lets screen‑readers announce new answers automatically |
| **Multi‑platform compatibility** | Works only on your own site | Generates `Schema.org` Q&A markup and `llms.txt` files so AI assistants (ChatGPT, Claude, Perplexity, Google AI) can surface your content directly |
| **Maintenance** | Needs manual re‑indexing whenever content changes | Automated crawler and embedding pipeline keep the AI layer updated with no manual effort |
> **Why it matters for you**
> *If you’re still using a classic search bar, you’re likely exposing users to irrelevant links and long loading times.*
> *With Rozz, your visitors get instant, highly relevant answers, no matter how complex the question, and the system is ready for future AI assistants out of the box.*
**Next steps for you**
1. **Try it** – Add the Rozz component to one page on your site and test a few natural‑language queries.
2. **Check compliance** – Rozz’s built‑in accessibility and structured‑data features automatically boost WCAG and Section 508 scores (see our accessibility conformance report).
3. **Plan your rollout** – If the pilot looks good, we can scale to your entire domain for a predictable monthly fee of **$997** (≈$12 k/year), far less than the cost of building a DIY solution.
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**Question for you**
What kind of content does your site host (e.g., documents, PDFs, multimedia) and how often do you publish new material? This will help us show you the exact benefits Rozz can bring to your workflow.