How much work for my team?

**How much work will it take for your team?**

- **DIY Build**

*Initial setup*: ≈ 250 hours (≈ 10 weeks of full‑time effort).

*Ongoing maintenance*: 20–30 hours per month for updates, schema changes, content optimization, and performance monitoring.

*Total Year‑1 cost*: Roughly $82,500 (≈ $150/hour blended rate) plus opportunity costs for engineering time.

- **ROZZ Turnkey**

*Setup*: Only 2 DNS records and an llms.txt file—no internal engineering hours.

*Ongoing effort*: Practically none; the system auto‑optimizes and updates.

*Cost*: $997/month (~$11,964 annually).

**Bottom line** – If your team can spare 20–30 hours/month and you want to build internal expertise, DIY is an option. Otherwise, the $997/month ROZZ plan saves dozens of internal hours and delivers comparable or faster results.

[Source: ROZZ “Should I build or buy GEO infrastructure?” page](https://rozz.site/qna/should-i-build-or-buy-geo-infra.html)

What kind of timeline are you aiming for to see results from an AI‑powered search solution?