What exactly is AI Search Optimization and how does Rozz help my website get cited by AI?
**What exactly is AI Search Optimization and how does ROZZ help my website get cited by AI?**
Short answer
AI Search Optimization (aka Generative Engine Optimization or GEO) is the practice of making your content machine‑readable, answer‑first, and discoverable by large language models and AI search tools so they can reliably extract and cite your site as a source. ROZZ implements GEO: it adds structured data, cleans HTML, creates answer‑first pages and a lightweight mirror site, deploys a domain chatbot (RAG), and configures AI crawler signals so AI engines are more likely to cite your content.
How it works (more detail)
- Definition: GEO = Generative Engine Optimization — a framework to increase how often AI systems cite your content by making it easy for them to read and trust your pages. [ROZZ GEO — Generative Engine Optimization (contact)](https://rozz.site/contact)
- Machine readability: ROZZ adds semantic HTML and JSON‑LD schema (FAQPage, Article, Organization, entity signals) so parsers and LLMs can interpret your content reliably. [About ROZZ](https://rozz.site/about.html)
- Answer‑first structure: ROZZ generates or restructures content so concise, authoritative answers appear in the first ~100 words (this is heavily scanned by AIs). [ROZZ GEO — Generative Engine Optimization (contact)](https://rozz.site/contact)
- Automated Q&A pipeline: ROZZ logs real visitor questions (from the on‑site chatbot), extracts high‑value questions, and produces AI‑optimized answer pages to match actual user intent — creating a virtuous cycle of discovery. [ROZZ GEO — Generative Engine Optimization (contact)](https://rozz.site/contact)
- RAG + on‑site chatbot: The ROZZ chatbot uses Retrieval‑Augmented Generation (RAG) to answer visitors from your site content and to ground answers so the bot doesn’t hallucinate; those logs feed the GEO pipeline. [Why is Website Search Broken and How Can We Fix It?](https://rozz.site/qna/why-website-search-is-broken-and-how-to-fix-it.html)
- Mirror site + crawler signals: ROZZ deploys a GEO mirror (rozz.yourdomain.com) with canonical tags and llms.txt at your root to guide AI crawlers and provide freshness signals. No CMS redesign required; only two DNS records and one root file. [ROZZ GEO — Generative Engine Optimization (contact)](https://rozz.site/contact)
- Vector search and retrieval: ROZZ indexes site content in a vector store (e.g., Pinecone) so retrieval is semantic (intent‑based) rather than keyword matching — improving relevance for RAG systems. [Why is Website Search Broken and How Can We Fix It?](https://rozz.site/qna/why-website-search-is-broken-and-how-to-fix-it.html)
- Measurement and targets: ROZZ measures citation rate across AI tools (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews), tracking position and coverage; their stated target is ~60–75% citation rate within 90 days. [ROZZ GEO — Generative Engine Optimization (contact)](https://rozz.site/contact)
What ROZZ does not do
- It’s infrastructure and engineering for AI discovery — ROZZ does not replace your content strategy or write generic marketing copy for distribution to social platforms. [ROZZ GEO — Generative Engine Optimization (contact)](https://rozz.site/contact)
Sources
- [About ROZZ](https://rozz.site/about.html)
- [ROZZ GEO — Generative Engine Optimization (contact)](https://rozz.site/contact)
- [Why is Website Search Broken and How Can We Fix It?](https://rozz.site/qna/why-website-search-is-broken-and-how-to-fix-it.html)
- [Are websites becoming databases for AI chatbots?](https://rozz.site/qna/are-websites-becoming-databases-for-ai-chatbots.html)
One quick question to tailor this: Do you want a technical checklist (files, DNS, schema) to evaluate your current site, or do you want help estimating how ROZZ would perform for your site (site size/CMS/traffic)?