What is GEO and why does it matter?
**What is GEO?**
GEO stands for **Generative Engine Optimization**. It is a service that turns your existing website content into AI‑optimized pages (usually hosted on a mirror sub‑domain like `rozz.yourdomain.com`). These pages are built with:
- Schema.org structured data
- Answer‑first content layout
- An `llms.txt` file for easy discovery by generative engines
The goal is to make your content *readable and citable* by AI‑driven search systems such as ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
**Why GEO matters**
| Benefit | How it helps |
|---------|--------------|
| **Visibility in AI agents** | AI engines rely on content quality and structure, not just backlinks. GEO’s structured format boosts the chance that your pages are cited, raising your presence in AI‑generated answers. |
| **Measurable impact** | With GEO you can track citation rates, position when cited, and weekly improvement trends across multiple engines, giving clear ROI data. |
| **SEO‑safe** | Mirror pages use canonical tags back to the original content, preventing duplicate‑content penalties while still delivering machine‑readable signals. |
| **Reduced hallucination** | The Rozz chatbot uses your real content via Retrieval‑Augmented Generation, so answers are grounded and accurate. |
| **Fast, low‑effort deployment** | Only a script tag, a CNAME record, and an `llms.txt` file are required—no CMS changes or redesigns. |
In short, GEO turns ordinary web pages into AI‑friendly assets that AI assistants can cite reliably, giving your site a competitive edge in the emerging generative‑search landscape.
[Which Generative Engine (GE) is most measurable?](https://rozz.site/qna/which-ge-is-most-measurable.html)
What kind of content do you currently host that you’d like to make more AI‑discoverable?