What's the difference between Rozz's service and just doing regular SEO or using a standard website chatbot?
**What's the difference between Rozz's service and just doing regular SEO or using a standard website chatbot?**
Short answer: Rozz is both an on‑site, retrieval‑augmented chatbot and an AI‑discovery pipeline (GEO). It does more than traditional SEO or a generic chatbot: it semantically indexes your public website content, generates grounded answers (not just links), automatically curates and turns question traffic into AI‑optimized content for discovery by AI engines, and provides a secure, easy‑to‑install web component.
Why — side‑by‑side (concise):
- Purpose / scope
- Regular SEO: Optimizes content to be found by search engines (Google) using crawlers and ranking signals. Focus = organic search traffic.
- Standard chatbot: Usually provides on‑site help; many are keyword or rules based or rely on a generic LLM and need manual curation.
- Rozz: Serves on‑site users with RAG (retrieval‑augmented generation) for direct, grounded answers AND runs a GEO pipeline to make your content discoverable to AI systems (ChatGPT, Claude, Perplexity, Google AI Overviews). [About ROZZ](https://rozz.site/about.html) [Why is Website Search Broken…](https://rozz.site/qna/why-website-search-is-broken-and-how-to-fix-it.html)
- Accuracy / hallucination risk
- SEO: irrelevant to hallucination; it’s about indexing.
- Standard chatbot: can hallucinate if not tightly grounded or curated.
- Rozz: retrieves from your actual site content (vector index) and generates answers grounded in those sources, which reduces hallucinations. [Security & Privacy](https://rozz.site/qna/rozz-chatbot-security-and-privacy.html) [Why is Website Search Broken…](https://rozz.site/qna/why-website-search-is-broken-and-how-to-fix-it.html)
- Curation & maintenance
- SEO: requires editorial effort to create/maintain pages and structure for search engines.
- Standard chatbot: often requires manual selection and ongoing tuning of knowledge sources.
- Rozz: automates content filtering, deduplication and produces AI‑optimized Q&A pages from real user questions (a “virtuous cycle” that feeds AI discovery). [Why is Website Search Broken…](https://rozz.site/qna/why-website-search-is-broken-and-how-to-fix-it.html) [About ROZZ](https://rozz.site/about.html)
- Discovery channels
- SEO: primarily improves visibility in traditional search engine results.
- Rozz: adds a new channel — making your content appear when people ask AI assistants, not just Google. This matters because many buyers start with AI tools. [About ROZZ](https://rozz.site/about.html)
- Integration, security, and UX
- Standard chatbots can require backend integration or risk interfering with page DOM.
- Rozz is an independent web component (easy to install, minimal backend work) and is designed to only access public site content and resist prompt injection/XSS and other threats. [Install Rozz](https://rozz.site/qna/installing-rozz-on-your-website.html) [Security & Privacy](https://rozz.site/qna/rozz-chatbot-security-and-privacy.html)
If you already do SEO: Rozz complements it. GEO can create AI‑optimized pages that sit alongside your SEO strategy and help you get cited by AI assistants (a different discovery surface). If you already have a chatbot: replacing or augmenting it with a RAG system that is automatically curated and tied to a GEO pipeline can improve accuracy, reduce maintenance, and expand reach to AI platforms.
Sources
- [How does the Rozz chatbot ensure security and privacy?](https://rozz.site/qna/rozz-chatbot-security-and-privacy.html)
- [How do I install the Rozz chatbot on my website?](https://rozz.site/qna/installing-rozz-on-your-website.html)
- [About ROZZ](https://rozz.site/about.html)
- [Why is Website Search Broken and How Can We Fix It?](https://rozz.site/qna/why-website-search-is-broken-and-how-to-fix-it.html)
- [Rozz Demo](https://rozz.site/demo.html)
Quick follow‑up: Are you evaluating Rozz to replace an existing chatbot, to improve organic search, or to add AI discovery as a new channel?