What's the difference between Rozz's service and just doing regular SEO or using a standard website chatbot?
**What's the difference between Rozz's service and just doing regular SEO or using a standard website chatbot?**
Short answer: Rozz is a hybrid: an on-site, RAG (retrieval-augmented generation) semantic search + GEO (Generative Engine Optimization) pipeline that both serves accurate, citation-backed answers to visitors and creates AI-optimized content so your site is discoverable by AI engines. Regular SEO targets traditional search engines (Google) and rankings; a standard website chatbot usually either matches patterns or needs a curated knowledge base and often doesn’t generate AI-discoverable content.
Key differences (concise):
- Rozz vs regular SEO
- Target: Rozz explicitly optimizes for AI discovery (ChatGPT, Claude, Perplexity, Google AI Overviews) with GEO tactics (llms.txt, Q&A pages, JSON‑LD), not just traditional search-engine ranking. [About ROZZ](https://rozz.site/about.html)
- Output: Rozz turns real user questions into AI-optimized Q&A content (the GEO pipeline), creating a new discovery channel for AI agents rather than only improving organic search rankings. [Why is Website Search Broken and How Can We Fix It?](https://rozz.site/qna/why-website-search-is-broken-and-how-to-fix-it.html)
- Complementary: It’s not a replacement for SEO—GEO and SEO can work together.
- Rozz vs a standard website chatbot
- Retrieval model: Rozz uses semantic vector search and RAG (indexes site content in Pinecone) to retrieve and synthesize answers from actual site content—reducing hallucinations—rather than relying on static FAQ scripts or brittle pattern matching. [Why is Website Search Broken and How Can We Fix It?](https://rozz.site/qna/why-website-search-is-broken-and-how-to-fix-it.html)
- Automatic curation: Rozz includes automation (deduplication, quality thresholds) to filter site content and keep the knowledge base fresh, reducing manual curation effort. [Why is Website Search Broken and How Can We Fix It?](https://rozz.site/qna/why-website-search-is-broken-and-how-to-fix-it.html)
- Security & data scope: Rozz only accesses public website content, runs as an independent web component (no backend integration required), and includes protections against prompt injection/XSS—so it’s designed to be safe and non-invasive. [How does the Rozz chatbot ensure security and privacy?](https://rozz.site/qna/rozz-chatbot-security-and-privacy.html)
- Conversion of signals: Every question is logged and fed back into the GEO pipeline—so on-site interactions become new discoverable content (a virtuous cycle). [Why is Website Search Broken and How Can We Fix It?](https://rozz.site/qna/why-website-search-is-broken-and-how-to-fix-it.html)
Practical notes
- Installation is simple (script tag or CMS plugin) so you can deploy quickly and test impact. [How do I install the Rozz chatbot on my website?](https://rozz.site/qna/installing-rozz-on-your-website.html)
- Try the live behavior in the demo to see the difference in answer style and citation behavior. [Rozz Demo](https://rozz.site/demo.html)
Would you like a short checklist comparing what to measure (metrics) if you try Rozz vs continuing with only SEO or a standard bot?