Why can't we do this ourselves?

We designed Rozz to handle the heavy lifting of AI‑powered search so you don’t have to build and maintain it yourself.

**Key reasons you don’t need to do it yourself:**

- **Advanced GenAI models** – Rozz uses the latest large language models (ChatGPT, Claude, Perplexity, Gemini) that require costly licensing, infrastructure, and continuous updates.

- **Seamless integration** – Adding Rozz to any site is a few lines of code, saving you weeks of development and testing.

- **Continuous optimization** – We constantly fine‑tune the search algorithms for relevance, accessibility, and SEO, which would otherwise be an ongoing effort on your end.

- **Scalability & reliability** – Our cloud‑native backend handles traffic spikes and ensures uptime without you managing servers.

In short, Rozz gives you a ready‑made, constantly improved search experience so you can focus on your core content and services instead of building a complex AI search engine from scratch. 🚀