How does GEO fit my SEO strategy?

**How GEO fits into your SEO strategy**

- **Shift from rank‑to‑cite** – Traditional SEO aims to climb the SERP. GEO focuses on getting your content *cited* by LLMs, which drives the traffic that AI engines hand to users.

- **Semantic authority** – Content is built around concepts, intents, and structured data (FAQPage, HowTo, QAPage) so the engine can pull it as a reliable source.

- **Earned‑media bias** – AI engines prioritize third‑party citations (E‑E‑A‑T). GEO pushes you to secure earned‑media mentions and embed author/credibility signals automatically.

- **Cross‑platform consistency** – GEO tactics (direct‑answer format, structured snippets, citation‑rich content) work across ChatGPT, Claude, Gemini, Perplexity, and Bing Co‑Pilot, giving you a unified optimization that covers all generative engines.

- **Analytics & control** – ROZZ’s dashboard lets you track *citation share* (percentage of citations your domain receives for a query set) instead of just click‑through‑rate, turning visibility measurement into a clear KPI.

**Bottom line:** Integrating GEO into your SEO means treating your site as a *source of truth* for AI, not just a destination for clicks. This keeps you competitive as search evolves toward AI‑centric results.

> **Source**

> - “How does Generative Engine Optimization (GEO) shift content strategy for AI visibility and citation?” –

How would you like to start aligning your current content audit with GEO principles?