What exactly is AI Search Optimization and how does Rozz help my website get cited by AI?
**What exactly is AI Search Optimization and how does Rozz help my website get cited by AI?**
Short answer
AI Search Optimization (often called GEO — Generative Engine Optimization) is the practice of making your site’s content machine‑readable, scannable, and answer‑first so large language models (LLMs) and AI engines can reliably find, extract, and cite it. ROZZ implements GEO technical infrastructure (structured data, clean HTML, an answer‑first mirror, and an on‑site RAG chatbot) so AI systems are far more likely to cite your content.
How ROZZ helps (step‑by‑step)
- Makes content machine‑readable: ROZZ adds complete JSON‑LD / Schema.org markup (FAQPage, Article, Organization, entity signals) so AIs can interpret page meaning reliably.
- Structures answers for LLM attention: ROZZ enforces an “answer‑first” layout and ensures key information appears in the first ~100 words (where LLMs scan heavily).
- Cleans HTML and creates platform variants: ROZZ sanitizes HTML and applies platform‑specific rules so different AI crawlers parse your pages correctly.
- Deploys a GEO Mirror Site: ROZZ hosts optimized pages at rozz.yourdomain.com (with canonical tags to the originals) and uses freshness signals to improve AI citation chances.
- Manages AI crawler discovery: ROZZ configures `llms.txt` and crawler rules so AI engines can find and index the optimized content.
- Feeds a virtuous cycle from real questions: An on‑site ROZZ chatbot (RAG powered, grounded in your content) logs visitor questions → ROZZ generates AI‑optimized Q&A pages from real intent → those pages are targeted for AI citation.
- Retrieval + grounding: ROZZ uses semantic retrieval (vector index/Pinecone-style architecture described) so answers are grounded in your authoritative content and avoid hallucination.
- Measurement and targets: ROZZ measures citation rate across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews and aims for a 60–75% citation rate within ~90 days, tracking position and coverage for priority queries.
What ROZZ is and isn’t
- Is: technical infrastructure to make your existing content citation‑worthy (structured data, mirror, llms.txt, chatbot + Q&A pipeline).
- Isn’t: a replacement for your content strategy — ROZZ doesn’t write marketing copy or distribute to social platforms. ROZZ focuses on making your content discoverable and citable by AI engines.
Sources
- [About ROZZ](https://rozz.site/about.html)
- [ROZZ GEO — Generative Engine Optimization (GEO) and AI Search Infrastructure](https://rozz.site/contact)
- [Why is Website Search Broken and How Can We Fix It?](https://rozz.site/qna/why-website-search-is-broken-and-how-to-fix-it.html)
- [Are websites becoming databases for AI chatbots?](https://rozz.site/qna/are-websites-becoming-databases-for-ai-chatbots.html)
Would you like me to check which pages on your site are already citation‑ready (quick scan) or prioritize which AI platforms (e.g., ChatGPT, Google AI, Claude) matter most to your sales pipeline?