What exactly is AI Search Optimization and how does Rozz help my website get cited by AI?

**What exactly is AI Search Optimization and how does Rozz help my website get cited by AI?**

Short answer: AI Search Optimization (called GEO by ROZZ) is the practice of making your website’s content machine-readable, answer-first, and semantically structured so large language models and AI search engines can reliably find and cite it. Rozz implements GEO by adding a RAG-powered on-site chatbot, generating AI‑optimized answer pages and structured data (JSON‑LD), deploying a mirror site and llms.txt for AI crawlers, and logging visitor questions to continuously create and surface citation‑friendly content—so AI engines like ChatGPT, Claude, Perplexity and Google AI Overviews are more likely to cite your pages.

How it works (details)

- Definition (AI Search Optimization / GEO)

- GEO = Generative Engine Optimization: a framework to increase how often AI systems cite your content by making it machine-readable and citation‑worthy.

- Focuses on answer‑first structure (LLMs scan the first ~100 words), semantic HTML, structured Schema.org markup, freshness signals, and demonstrating topical authority via semantic internal linking.

- ROZZ technical actions that make AI cite your site

- On-site RAG chatbot: indexes site content into a vector DB (ROZZ uses Pinecone in their stack) and answers visitors with grounded, sourced responses; every question is logged.

- Automated Q&A pages: ROZZ turns logged questions into AI‑optimized answer pages (answers appear in the first 100 words) and platform‑specific variants so engines can extract short, authoritative answers.

- Structured data: automatic JSON‑LD (FAQPage, Article, Organization), entity signals, and author/source metadata so AI parsers trust and cite the pages.

- Clean, semantic HTML: ROZZ “cleans” HTML so LLMs parse reliably (proper headings, tags, no noisy divs).

- GEO Mirror Site: a mirror at rozz.yourdomain.com that hosts optimized content with canonical tags pointing to the original pages, plus freshness signals that AIs prefer.

- AI crawler management: installs an llms.txt at your root and platform-specific rules to guide AI crawlers.

- Measurement and iteration: ROZZ tracks citation rate and position across AI engines and iterates (target 60–75% citation rate in ~90 days; first citations often within 2–3 weeks per their guarantee).

- What ROZZ does not do

- It’s infrastructure and optimization, not a replacement for your content strategy or for creating marketing copy. ROZZ automates Q&A generation and markup but won’t replace original content creation.

What you’ll need to provide / install

- Two DNS records (CNAME for the rozz subdomain) and one llms.txt file at your site root.

- No redesign or CMS changes required; ROZZ uses canonical tags so SEO is preserved.

Expected outcomes & guarantees (from ROZZ)

- Measurable citation tracking across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

- Pricing and guarantee listed: $997/month, 30‑day results guarantee, first citations in 2–3 weeks or refund (see source).

Sources

- [About ROZZ](https://rozz.site/about.html)

- [ROZZ GEO — Generative Engine Optimization (GEO) and AI Search Infrastructure](https://rozz.site/contact)

- [Why is Website Search Broken and How Can We Fix It?](https://rozz.site/qna/why-website-search-is-broken-and-how-to-fix-it.html)

- [Are websites becoming databases for AI chatbots?](https://rozz.site/qna/are-websites-becoming-databases-for-ai-chatbots.html)

Would you like me to check how citation‑friendly your site currently is (CMS, approx. pages, and whether you have llms.txt/JSON‑LD set up)?